Practice · 2024–now · AI Present
Long-context cargo cult
Million-token windows as a substitute for retrieval design. Stuffing PDFs until the model shrugs.
Why Long-context cargo cult became a costly fad
Long-context cargo cult failed because attention is not free and relevance still decays. Bigger windows help when used deliberately; they fail when they excuse skipping evals and chunk quality. What sticks is measured context budgets; what fades is context as a silver bullet.
Cost of the fad
What Long-context cargo cult cost
"Just put it in the window" replaced chunking, RAG, and information architecture until token bills and lost-in-the-middle hallucinations arrived.
Patterns

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