Platform · 2022–now · AI Present
Vector DB gold rush
Specialized embedding stores sold as the default. Mid-market folded back into Postgres — after the vendor tour.
How Vector DB gold rush mutated
The gold rush sold standalone vector infra for demos that outgrew nothing. Specialized stores stick at extreme scale; everyone else needed an extension, good chunking, and fewer invoices. The hype layer faded; the retrieval problem did not.

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Embeddings back in the database you already run. The default for mid-market RAG — not the quiet alternative.
Practice · 2023–now
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Retrieval-augmented generation as the answer to every knowledge problem — then "just stuff the window" as the counter-fad. Often right; often Postgres with pgvector would suffice.
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Practice · 2023–now
Embed everything
If it is text, vectorize it. Semantic search cosplay for problems that needed a better filter.
$ Embedding pipelines for tickets, PDFs, Slack, and the cafeteria menu — then nobody measured retrieval quality. Vector bills and reindex jobs became the product.